NN operates with 1200 insurance agents across 25 locations in Hungary and 350 employees in its headquarters. The company is a well-known brand in the financial sector as a subsidiary of the Dutch NN Group N. V which is present in 18 countries with 14.000 employees across Europe, a clientele of 17 million people and a revenue of 5.6 billion EUR. One of the main challenge was to become a more relevant employer and make the insurance agent profession more attractive to the potential candidates. The aim was to build an integrated employer branding strategy aligned with global EVPs and filling them with local content. Employee experience, Onboarding experience, Recruitment events, Local ambassador program, Social recruitment, On-demand HR communication were all important parts of the strategy.