We set ourselves the goal of finding a BIG IDEA that had to be DIFFERENTIAL, EMOTIONAL AND UNIQUE. It had to generate a change in the perception of what makes KPMG. A global concept that will allow to be adapted to any current or future initiative.
This is the genesis of KPMG Change Warriors. We created a concept that defines the company and the people philosophy to face the biggest and most complex situations and help companies move forward. An idea that summarises KPMG’s commitment to help companies adapt to the new reality. A call to change the world.
Once the idea was defined, we developed the needed content (a concept video, testimonials, posts, recruitment site, collateral…) to launch the campaign in a 360 approach.